Pantone (www.pantone.com) forcasts color trends for every season about one to two seasons ahead (and even further ahead for high fashion). Some of these colors take a few seasons or a year or more to fall out of favor, like Tangerine Tango, the color of the year. Turquoise, the color of the year a while back is still also very popular in makeup, home accents, and clothing.
How is this useful for you? Knowing what is really hot can make it easier to message properly and plan mood/colors for campaigns and projects such as websites. If you are planning a website or a brand identity and want a longer lasting color scheme, picking the hottest trends right now could date your look quickly.
You can also use a free color trending resource provided by Adobe at the Adobe Kuler site (http://kuler.adobe.com) to see what colors people are sharing or upload your own photos or images to pick your own color swatches for projects.
Right now natural neutrals like coffee browns, cremes and grays balance out very bright palettes of lime, tangerine – the brights also have a tropical or fruit vibe to them. They are less complex than the usual array of golds and autumn oranges and dark purples. This is a confident, playful, and more hopeful attitude in color meant to emotionally appeal to consumers.