You’ve been handed a document containing multiple pages of content but no statistics. How can you make an infographic without stats?  Great infographics don’t always include statistics. Today we’ll look at several options for creating infographics without statistics.


There are three approaches that I find work particularly well in situations where you have little or no statistics. They can range in style from technical diagrams to lighthearted drawings. The three approaches are in no particular order or rank:

Comparison or half/half diagram

An example of this would be blue collar workers versus white collar workers or geeks versus nerds or cat people vs. dog people. They can be a fun viral social post or a serious technical comparison or anything in between.



This type of narrative is linear with a clear beginning, middle, and end. It might be circular or like a twisting road. It could be going through levels in physical space such as from the ocean floor to the beach. These are often used to show customer experience, donor paths, or any situation that could be considered a cycle or a journey. These are more about what is happening than statistics. They are focused on outcomes and paths, not numbers.


How it Works

As a kid I loved the non-fiction books tha showed the insides of a factory or the parts of a machine. There is a mystery and secretive sense of delight in seeing what is often hidden. Showing how a print project goes to press or how a t-shirt goes from blank to a finished wearable item is a great way to engage potential customers or educate beginners.



All of these need a strong story to support them. These infographics can be more complex to create. I recommend iterating often on paper or white boards or post-it’s first to nail down the story and a rough look before designing begins.

I hope you’ve found this information useful. I’m gearing up for a new series on interactive infographics launching in March. I’ll be going step by step from a static infographic to laying it out with HTML and CSS and adding animations and transitions.  If you have questions about interactive infographics, send me an email!