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Color secrets: Vibrancy

Color Secrets: Vibrancy

Vibrancy is about how intense a color is, how strong the color appears to be. It is not just how bright or colorful it is, instead it is more about how pure and vivid the color is. Artists who use physical paints often use this term to describe how well […]

Color Secrets: Brightness

Color Secrets: Brightness

There has been a trend lately in app design where white or very light backgrounds are paired with minimal use of color and flat, simplified shapes. Why this shift when sites had been trending darker and darker? Is it the Star Wars reboot? A renewed interest in futurism? Or are we just all […]

five quick color tips

Five Quick Color Tips For Your Next Project

Many developers and designers I talk to are very frustrated when it comes time to pick colors for a project. It can be hard to choose the right color or set of colors for a project. I want to share with your five quick tips for using color in your […]

Color palettes using simple and complex colors

Five Tips for Creating Better Color Palettes for the Web

I’ve put together five tips for creating better color palettes based on a recent talk I gave to computer science students. Faced with working on their first mobile apps or sites, they had never really been given advice on choosing color palettes. I realized this is one of those gaps […]

eight common colors with different meanings

What Does That Color Mean?

It can be hard sometimes to choose the right color or set of colors for a project. Learning what different colors may mean to your audience and matching the right ones to the goals of your project takes research and careful thought. Different shades, tones and tints of the same […]

Commodore 64 color palette by Ricardo Cancho Niemietz

Finding Color Inspiration in Games

Sometimes we need a quick jolt of inspiration to get out of a color rut. I often hear from other designers that they use the same colors over and over again. There are perfectly good reasons why – we may be known for a certain color palette (Nubby and her […]

color comparison

Getting Color Specifications Right for Infographics

Knowing what color specifications to use for print, video, or digital output saves time and effort. While most of the time infographics will be used primarily on the web, they are also used a lot commercially for direct mail pieces, trade show giveaways, and posters. Getting the right color matching […]

color comparison

Secrets to Color Matching Monitors and Printers

I was recently asked how a designer can make sure the colors on the screen and the colors on the printer are the same. The hard and short answer is a glowing screen and a printed piece of paper will never look quite the same. They are two different mediums. […]